Combining both creates balance which is valued in Chinese culture. Odd numbers (1, 3, 5, 7, 9) are considered as yang and even numbers (2, 4, 6, 8) as yin. As there is no official source for their meaning, it is recommended to mainly rely on personal experiences during trips to Taiwan or ro consult an expert.
However, these differ in meaning and usage from the European perspective. ColorsĬolors and symbols play a high role in Chinese’s everyday lives. It is rather recommended to use English material as the Taiwanese might not understand it or be offended to be seen as Chinese since they value the differences to the mainland. That is why Chinese marketing material should not be used in Taiwan. In Taiwan, the traditional Chinese characters are used, whereas simplified Chinese is used in mainland China. The main difference is the use of Chinese characters. However, there are some differences in the spoken and written language between Taiwan and mainland China. English counts among the main foreign languages spoken in Taiwan beside Japanese and Vietnamese. The official language of Taiwan is Standard Mandarin Chinese. Hence, the traditional Chinese values and symbolism can even more extensively be applied. In terms of language, symbols, colors and numbers, Taiwan is more traditional than China. Taiwan is quite familiar with the Western culture which makes contacts from European side easier than, for instance, with mainland China.
0 kommentar(er)
